MARKET & SELL

UNDERSTANDING HOW TO REACH YOUR AUDIENCE

SALES AND MARKETING

 

Being able to position and promote yourself to the correct market is fundamental to success and we're able to help you navigate a growing number of channels, both traditional and digital, to ensure that you are well placed to make a strong impact on your target audience.  We still believe in the fundamental principles of marketing but are able to refine and optimise these so that you can take advantage of both current and emerging trends.

One of the key aspects of starting on a journey to efficiently and boldly market your offer, together with increasing the volume of conversions, is establishing a robust, agile and effective sales and marketing strategy.  We have successfully implemented such strategies to ensure that your marketing mix is carefully aligned to your overall business objectives and will deliver the required results.  To do this we look into the following components:

Branding

Establishing a strong, recognisable and values-based brand is essential to how people, both internally and externally, perceive your offer.  You can find our more detailed information on our branding page here

Consumer insights

We translate insights about customers into concrete business ideas and profitable growth.  We partner with clients to discover and explore the beliefs, attitudes, and motivations that drive customer behaviour through their purchase decision journey.

Customer Lifecycle Management

Venues and Ventures helps clients maximise revenue and margin at every step along the consumer decision journey, from acquisition to up-sell/cross-sell, to loyalty and retention. We work with clients to analyse the behaviours and needs that characterise their most valuable customers, determine the right objectives for their business (e.g. acquisition versus retention), and identify the best ways of reaching them (e.g. direct marketing and omni-channel strategies)

Digital Marketing

Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing.  It is one of the most prevalent and cost-effective means of reaching out to your target audience in a measured, deliberate and consistent manner.  Venues and Ventures are able to develop your current digital marketing to make it more effective and generate the impact required to outperform the competition.

Insights and Analytics

Our clients ability to drive above-market growth hinges on the depth of their consumer insights and how well they translates those insights into effective action.  Quantifying the impact and success of your marketing activity allows you to measure the effectiveness of your budget in delivering revenues and coverting prospective customers into clients.  With all marketing activity we look for a tangible ROI and constantly analyse reporting metrics and data to deliver growth.

Pricing

Whilst we work with our clients to develop effective pricing strategies and long-term growth, our core work revolves around intelligent cost modelling to ensure that clients are best positioned to take advantage of both high and low volume opportunities.  Our insights show that customers at both ends of the pricing model are focused on value-added propositions and we help deliver this whilst maintaining key margins without compromise to service.

Lead generation

Fundamental to the support we provide to deliver a sales and marketing strategy lies in the generation of strong, qualified and actionable leads which in turn become viable prospects before converting into customers.  We enable this through integrated support systems that combines digital and human touch-points that are timely, relevant and engaging to those seeking your services.

Marketing conversions

We help clients make lasting improvements to the effectiveness of their sales investments and interactions with customers across all channels to drive sales growth.  Our approach to sales structures and processes allows us to refine how (and to whom) clients sell their services, the channels they use, and the back-office operations that support these efforts. Coupled with this we help to identify and implement the key processes and steps required that allow our clients to convert more prospects into customers.